(2020) The first video: Announcing the One pattern initiative
(2023) The second video: Announcing the 3 new core initiatives of pattern energy
With San Francisco based agency Red Mallard acting as an intermediary, these twin animations were developed, storyboarded and animated by Cartell. Spaced three years apart, they were meant to convey shifts in the company's approach, ethos and identity. Kicking off two keynote presentations that acted as townhalls for Pattern's employees. The Second picks up visually almost exactly where the first left off, as an homage to transitioning from past to future.
(2020) The first video: Announcing the One pattern initiative
(2023) The second video: Announcing the 3 new core initiatives of pattern energy